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Public Relations Campaigns : An Integrated Approach Paperback / softback
by Regina M. (Syracuse University, New York, USA) Luttrell, Luke W. (James Madison University) Capizzo
Paperback / softback
Description
With a focus on the tools needed for working in the PR industry, Public Relations Campaigns: An Integrated Approach gives students a hands-on introduction to creating successful, integrated PR campaigns.
Authors Regina M. Luttrell and Luke W. Capizzo present the ROSTIR model (research/diagnosis, objectives, strategy, tactics, implementation, and reporting/evaluation) and PESO model (paid, earned, shared/social, and owned media) to show students a framework for practitioners to plan effectively and use all of the resources available to them to create winning campaigns.
The Second Edition emphasizes the importance of diversity initiatives and teaches students how to integrate a cross-cultural approach to PR strategies.
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:336 pages
- Publisher:SAGE Publications Inc
- Publication Date:09/03/2021
- Category:
- ISBN:9781544385587
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:336 pages
- Publisher:SAGE Publications Inc
- Publication Date:09/03/2021
- Category:
- ISBN:9781544385587