Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Red Queen Retail Race : An Innovation Pandemic in the Era of Digitization, EPUB eBook

The Red Queen Retail Race : An Innovation Pandemic in the Era of Digitization EPUB

Edited by Richard Cuthbertson, Olli Aleksi Rusanen, Lauri Paavola

EPUB

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact of the Covid-19 pandemic.

The book is inspired by Alice's encounters of the Red Queen's race in the classic novel Through the Looking-Glass by Lewis Carroll (1871), where 'it takes all the runningyou can do, to keep in the same place'.

This metaphor is illustrative for the service sector that is in a transition from 'a slow world' towards a Red Queen race, where running faster is not enough by itself.

It is changing how a consumer society operates, replacing investment in the physical confines of products,stores, and geographical areas, with investment in the apparently unbounded digital universe of information, relationships, and social networks.

Online and mobile services enable new entrants to bypass investments in fixed assets and avoid regulatory issues by employing new business models.

By leveraging such advantages, technologically-driven international competition has created substantial challenges for established retailers and service providers in domestic markets across the globe.

Theresult is a reconsideration of the role of place in a digital world.

Information

Save 15%

£58.33

£49.58

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information