The Dynamics of Persuasion : Communication and Attitudes in the Twenty-First Century Paperback / softback
by Richard M. (Cleveland State University, USA) Perloff
Part of the Routledge Communication Series series
Paperback / softback
Description
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades.
Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples.
The companion website includes materials for both students and instructors and expanding the pedagogical utilities.
The sixth edition includes:updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;new studies of health campaigns;expanded coverage of social media marketing;enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book - emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications - continue in the sixth edition.
Information
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Item not Available
- Format:Paperback / softback
- Pages:628 pages, last edn but 2 colour; 5 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:06/01/2017
- Category:
- ISBN:9781138100336
Information
-
Item not Available
- Format:Paperback / softback
- Pages:628 pages, last edn but 2 colour; 5 Tables, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:06/01/2017
- Category:
- ISBN:9781138100336
