Reframing Business : When the Map Changes the Landscape, Hardback Book

Reframing Business : When the Map Changes the Landscape Hardback


In 1983 Richard Normann published the worlda s first book presenting an integrated framework on the management of service producing companies.

Now he provides a new approach to strategy: an original way to think about organisations and create a different future.

In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future.

To do this they must transform concepts and frameworks into action. aeo Provides new business models. aeo Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".


  • Format: Hardback
  • Pages: 356 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780471485575



Free Home Delivery

on all orders

Pick up orders

from local bookshops

Also by Richard Normann