Strategic Brand Management, Paperback Book

Description

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Information

  • Format: Paperback
  • Pages: 352 pages
  • Publisher: Oxford University Press
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780198797807

£39.99

£36.25

 
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