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Marketing Destinations and Venues for Conferences, Conventions and Business Events, Hardback Book

Marketing Destinations and Venues for Conferences, Conventions and Business Events Hardback

Part of the Events Management series

Hardback

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Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments

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£105.00

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