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The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells, Paperback / softback Book

The Copywriter's Handbook (4th Edition) : A Step-By-Step Guide to Writing Copy that Sells Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

Updated third edition of the classic guide to copywriting.

Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing.

Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.

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£17.99

£14.15

Only a few left - usually despatched within 24 hours
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