Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Media Firms : Structures, Operations, and Performance, Hardback Book

Media Firms : Structures, Operations, and Performance Hardback

Edited by Robert G. Picard

Hardback

Out of stock

Description

Media Firms presents studies applying the company level approach to media and communication firms.

It explores differences among missions, strategies, organizational choices, and other business decisions.

Reviewing economic factors and pressures on media and communications companies, this book seeks to improve understanding of how these elements affect market and company structures, operations, and performance of firms. The chapters, written by leading scholars worldwide, were selected from papers on the theme of media firms presented at the 5th World Media Economics Conference hosted by the Turku School of Economics and Business Administration and The Journal of Media Economics. The collected studies provide: *an overview of economic and related managerial issues affecting the structures of markets in which firms compete; *the operations of media and communications firms; and *their financial performance. As a result, it expands the discussion of economic issues traditionally associated with the field due to narrowed focus of initial books in media economics.

It is hoped that this book will induce additional avenues of inquiry regarding such issues.

Information

£135.00

Out of stock
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information