Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Understanding New Media : Extending Marshall McLuhan, Paperback Book

Understanding New Media : Extending Marshall McLuhan Paperback

Paperback

Item not Available

Description

Marshall McLuhan made many predictions in his seminal 1964 publication, "Understanding Media: Extensions of Man".

Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders.

He is also famously remembered for coining the expression the medium is the message.

These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan.

In "Understanding New Media" Logan expertly updates "Understanding Media" to analyze the new media McLuhan foreshadowed and yet was never able to analyze or experience.

The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with "Understanding Media".

Visit the companion website, understandingnewmedia.org, for the latest updates on this book.

Information

Other Formats

Save 15%

£26.00

£21.99

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information