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Rhetorical and Critical Approaches to Public Relations II Paperback / softback
Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer
Part of the Routledge Communication Series series
Paperback / softback
Description
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices.
It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations.
Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy.
It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
Information
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Out of stock
- Format:Paperback / softback
- Pages:392 pages, 5 Tables, black and white
- Publisher:Taylor & Francis Inc
- Publication Date:19/02/2009
- Category:
- ISBN:9780805864243
Information
-
Out of stock
- Format:Paperback / softback
- Pages:392 pages, 5 Tables, black and white
- Publisher:Taylor & Francis Inc
- Publication Date:19/02/2009
- Category:
- ISBN:9780805864243