Marketing Strategy : Based on First Principles and Data Analytics Paperback / softback
by Robert W. (University of Washington, Seattle, USA) Palmatier, Shrihari (University Park, USA) Sridhar
Paperback / softback
Description
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: - All customers differ - All customers change - All competitors react - All resources are limited. Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy.
It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
Information
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Item not Available
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:31/01/2017
- Category:
- ISBN:9781137526236
Information
-
Item not Available
- Format:Paperback / softback
- Pages:288 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:31/01/2017
- Category:
- ISBN:9781137526236