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Strategic Marketing Decisions In Global Markets, Paperback / softback Book

Strategic Marketing Decisions In Global Markets Paperback / softback

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context.

The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

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£93.99

Available to Order - This title is available to order, with delivery expected within 2 weeks
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