Mass Media Research, International Edition Paperback
by Roger D. Wimmer, Joseph R. Dominick
Paperback
Description
Quality media is the result of meticulous research.
MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, International Edition shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life.
Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research.
It also fully integrates social media coverage, ethics, and the impact of merging technology.
Information
-
Item not Available
- Format:Paperback
- Pages:496 pages
- Publisher:Cengage Learning, Inc
- Publication Date:01/01/2013
- Category:
- ISBN:9781285074603
Information
-
Item not Available
- Format:Paperback
- Pages:496 pages
- Publisher:Cengage Learning, Inc
- Publication Date:01/01/2013
- Category:
- ISBN:9781285074603