Born Global Firms : A New International Enterprise, Paperback / softback Book

Born Global Firms : A New International Enterprise Paperback / softback

Description

This book helps managers and scholars understand the born-global phenomenon.

We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises.

We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.

Information

  • Format: Paperback / softback
  • Pages: 125 pages
  • Publisher: Business Expert Press
  • Publication Date:
  • Category: Entrepreneurship
  • ISBN: 9781606490129

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£20.99

£17.85

 
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