Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Marketing Management (Arab World Editions) with MyMarketingLab Access Card, Mixed media product Book

Marketing Management (Arab World Editions) with MyMarketingLab Access Card Mixed media product

Mixed media product

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This first edition of Marketing Management offers a unique perspective on the people, the markets, and culture of the Arab world.

The adapting authors of this book, Baalbaki, Shamma and Hassan, have first-hand experience of the region and have used this knowledge to create a resource especially designed for this part of the world.

Available in summer 2012, this book is a first of its kind, combining international marketing theory with an Arab perspective.

Information

£59.60

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information