Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Principles of Business: Entrepreneurship, Hardback Book

Principles of Business: Entrepreneurship Hardback

Part of the Principles of Business series

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field.

Entrepreneurship is a career path that more and more students and job seekers are considering.

Like Bill Gates, Steve Jobs, and Mark Zuckerburg, anyone with a great idea can change the world.

Principles of Business: Entrepreneurship fills the need for helpful information on the founding principles of entrepreneurship—how to start a business, how to pitch your product, how to raise capital, how to market your product and so much more.

This is information anyone looking to start a business needs to know. Principles of Business: Entrepreneurship provides students and researchers with a solid understanding of the fundamentals of what is involved in starting a business.

Over 100 easy-to-understand entries outline the basics of:Innovation LeadershipInvestment ValuationLaunching New Ventures through TechnologyLeadership & MotivationLean ManufacturingLogistics ManagementManaging the Process of InnovationMarketing StrategyMergers & AcquisitionsNegotiationsNetworkingNew Ventures & the LawNew Product ManagementPatentsPricing StrategiesPrinciples of AdvertisingProduct Life CycleRisk AnalysisScenario PlanningSocial EntrepreneurshipTeam ManagementTechnological InnovationAn understanding of the essentials of entrepreneurship is important for anyone who is considering creating a new product, delivering a new type of service, those who want to start their own business, or even those who have just started developing their new idea.

Information

£164.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information

Also in the Principles of Business series  |  View all

Finance

£164.00

Add to Basket

Management

£164.00

Add to Basket

Principles of Business: Marketing

£164.00

Add to Basket

Leadership

£164.00

Add to Basket