Chinese Innovation And Branding Leaps Hardback
Edited by Serdar S (China Jiliang Univ, China) Durmusoglu
Part of the Series on Innovation and Knowledge Management series
Hardback
Description
China is the largest emerging market economy and the second largest economy in the world.
This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success.
In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Hardback
- Pages:208 pages
- Publisher:World Scientific Publishing Co Pte Ltd
- Publication Date:21/04/2022
- Category:
- ISBN:9789811249624
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Hardback
- Pages:208 pages
- Publisher:World Scientific Publishing Co Pte Ltd
- Publication Date:21/04/2022
- Category:
- ISBN:9789811249624
