Purple Cow : Transform Your Business by Being Remarkable, Paperback / softback Book

Purple Cow : Transform Your Business by Being Remarkable Paperback / softback

Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common?

How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?

The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore.

The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.

In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.

It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Information

  • Format: Paperback / softback
  • Pages: 160 pages
  • Publisher: Penguin Books Ltd
  • Publication Date:
  • Category: Management & management techniques
  • ISBN: 9780141016405

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