The Dip : The extraordinary benefits of knowing when to quit (and when to stick) Paperback / softback
by Seth Godin
Every new project (or career or relationship) starts out exciting and fun.
Then it gets harder and less fun, until it hits a low point - really hard, really not fun.
At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try.
The hard part is knowing the difference and acting on it.
According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips.
Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons.
You'll never be number one at anything without picking your shots very carefully.
The Dip is a short, entertaining book that helps you do just that.
It will forever alter the way you think about success.
- Format: Paperback / softback
- Pages: 96 pages
- Publisher: Little, Brown Book Group
- Publication Date: 26/07/2007
- Category: Advice on careers & achieving success
- ISBN: 9780749928308
- EPUB from £4.99