The Dip : The extraordinary benefits of knowing when to quit (and when to stick), Paperback / softback Book

The Dip : The extraordinary benefits of knowing when to quit (and when to stick) Paperback / softback

Description

Every new project (or career or relationship) starts out exciting and fun.

Then it gets harder and less fun, until it hits a low point - really hard, really not fun.

At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try.

The hard part is knowing the difference and acting on it.

According to marketing guru and best-selling author Seth Godin, what sets successful entrepreneurs (and pop stars and weight lifters and car salesmen) apart from everyone else is their ability to give up on Cul-de-Sacs while staying motivated in Dips.

Winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip for the right reasons.

You'll never be number one at anything without picking your shots very carefully.

The Dip is a short, entertaining book that helps you do just that.

It will forever alter the way you think about success.

Information

Other Formats

£8.99

£6.95

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Also by Seth Godin   |  View all