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Scaling the Tail: Managing Profitable Growth in Emerging Markets Hardback
by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove
Hardback
Description
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:163 pages, XVI, 163 p.
- Publisher:Palgrave Macmillan
- Publication Date:06/08/2015
- Category:
- ISBN:9781137543530
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Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:163 pages, XVI, 163 p.
- Publisher:Palgrave Macmillan
- Publication Date:06/08/2015
- Category:
- ISBN:9781137543530