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Scaling the Tail: Managing Profitable Growth in Emerging Markets PDF
by Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove
Description
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
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Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:17/12/2015
- Category:
- ISBN:9781137538598
Other Formats
- Hardback from £78.55
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:17/12/2015
- Category:
- ISBN:9781137538598