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Electoral Strategies and Political Marketing, Hardback Book

Electoral Strategies and Political Marketing Hardback

Edited by Shaun Bowler, David M. Farrell

Part of the Contemporary Political Studies series

Hardback

Out of stock

Description

Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns.

Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties.

The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.

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£89.99

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