Marketing in Perspective (RLE Marketing) Paperback / softback
by Simon Majaro
Part of the Routledge Library Editions: Marketing series
Paperback / softback
Description
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today.
The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment.
Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem.
As well as an extensive bibliography, the volume contains useful case-studies.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:252 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138980471
Other Formats
- Hardback from £130.00
- EPUB from £38.69
- PDF from £38.69
Information
-
Out of stock
- Format:Paperback / softback
- Pages:252 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138980471
