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Marketing Your Library : Tips and Tools That Work, PDF eBook

Marketing Your Library : Tips and Tools That Work PDF

Edited by Smallwood Carol Smallwood, Gubnitskaia Vera Gubnitskaia, Harrod Kerol Harrod

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Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.

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