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Von der Offline- zur Online-Kommunikation, Mixed media product Book

Von der Offline- zur Online-Kommunikation Mixed media product

Mixed media product

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Stephan Platt zeigt anhand der Einfuhrungskampagne des Audi TT, dass sich auf der Basis klassischer Lehr-Lern-Theorien zwar preisgekronte Kommunikation gestalten lasst.

Wenn aber konstruktivistische Prinzipien unberucksichtigt bleiben, werden wesentliche Moglichkeiten zur Markenbindung nicht ausgeschopft.

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Save 17%

£66.29

£54.99

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