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Services Marketing : Text and Cases, Paperback / softback Book

Services Marketing : Text and Cases Paperback / softback

Paperback / softback

Out of stock

Description

Marketing is crucial in any industry: for service based organisations it's absolutely critical.

This textbook looks at the issues, models and theories behind services marketing.

It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:376 pages, 376 p.
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9780230520936

£74.99

Out of stock
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Information

  • Out of stock

  • Format:Paperback / softback
  • Pages:376 pages, 376 p.
  • Publisher:Bloomsbury Publishing PLC
  • Publication Date:
  • Category:
  • ISBN:9780230520936