Entrepreneurship: Starting and Operating A Small Business, Global Edition Paperback / softback
by Steve Mariotti, Caroline Glackin
Paperback / softback
Description
For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business students, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its 4th Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing students with a range of business interests to engage with and draw insight from the text.
Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads students to develop their business plans step by step, at the end of each chapter.
This approach allows students to internalise different aspects of business ownership at a self-guided pace.
The authors’ combined business acumen and educational expertise make for a fluid transfer of business concepts between text, instructor, and student.
Students will relish the opportunity to start drawing up a business plan right away, enhancing their experience both in and out of classroom.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:576 pages
- Publisher:Pearson Education Limited
- Publication Date:14/05/2015
- Category:
- ISBN:9781292097411
Other Formats
- PDF from £39.59
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:576 pages
- Publisher:Pearson Education Limited
- Publication Date:14/05/2015
- Category:
- ISBN:9781292097411
