The Language Factor in International Business : New Perspectives on Research, Teaching and Practice Paperback / softback

Edited by Sylvain Dieltjens, Paul Gillaerts, Priscilla Heynderickx, Geert Jacobs, Elizabeth de Groot

Part of the Linguistic Insights series

Paperback / softback

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Description

This volume aims to explore what the field of business communication has accomplished so far and where it is heading.

In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice.

While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the â€˜language factorâ€™ in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines.

The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications.

Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.