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Built for Change : Essential Traits of Transformative Companies, Hardback Book

Built for Change : Essential Traits of Transformative Companies Hardback


This book provides an insider's view of how today's blockbuster companies arrived at the top and explains how your business can do the same-in good economies or bad. * Identifies eight common characteristics of breakthrough enterprises* Contains exclusive interviews that reveal how certain companies blew away their competition* Includes case studies-including Starbucks, Dell, American Idol, and Google-that appeal to any reader* Provides an index listing companies and executives featured in the text


  • Format: Hardback
  • Pages: 132 pages, 1 Illustrations, unspecified
  • Publisher: ABC-CLIO
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780313381423

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