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The Religious Dimensions of Advertising, Hardback Book

The Religious Dimensions of Advertising Hardback

Part of the Religion/Culture/Critique series

Hardback

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This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies.

Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

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