Globalizing Asian Religions : Management and Marketing Hardback
Edited by Wendy Smith, Hirochika Nakamaki, Louella Matsunaga, Tamasin Ramsay
Part of the Global Asia series
Hardback
Description
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions.
Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies.
The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:380 pages, 9 Illustrations, black and white
- Publisher:Amsterdam University Press
- Publication Date:14/03/2019
- Category:
- ISBN:9789462981447
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:380 pages, 9 Illustrations, black and white
- Publisher:Amsterdam University Press
- Publication Date:14/03/2019
- Category:
- ISBN:9789462981447
