Marketing Recorded Music : How Music Companies Brand and Market Artists Paperback / softback
by Tammy Donham, Amy Sue Macy, Clyde Philip Rolston
Paperback / softback
Description
This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed.
Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists.
Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:486 pages, 25 Tables, black and white; 55 Line drawings, black and white; 118 Halftones, color; 40 H
- Publisher:Taylor & Francis Ltd
- Publication Date:13/06/2022
- Category:
- ISBN:9780367693947
Other Formats
- PDF from £35.99
- EPUB from £35.99
- Hardback from £135.00
Information
-
Out of stock
- Format:Paperback / softback
- Pages:486 pages, 25 Tables, black and white; 55 Line drawings, black and white; 118 Halftones, color; 40 H
- Publisher:Taylor & Francis Ltd
- Publication Date:13/06/2022
- Category:
- ISBN:9780367693947