Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation Paperback / softback
by Tawfik Jelassi, Francisco J. Martinez-Lopez
Part of the Classroom Companion: Business series
Paperback / softback
Description
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies.
An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools.
Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
Information
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Out of stock
- Format:Paperback / softback
- Pages:795 pages, 126 Illustrations, color; 20 Illustrations, black and white; XIII, 795 p. 146 illus., 126
- Publisher:Springer Nature Switzerland AG
- Publication Date:29/06/2021
- Category:
- ISBN:9783030489526
Other Formats
- Hardback from £87.29
Information
-
Out of stock
- Format:Paperback / softback
- Pages:795 pages, 126 Illustrations, color; 20 Illustrations, black and white; XIII, 795 p. 146 illus., 126
- Publisher:Springer Nature Switzerland AG
- Publication Date:29/06/2021
- Category:
- ISBN:9783030489526
