The Strategy and Tactics of Pricing : A Guide to Growing More Profitably Paperback
by Thomas Nagle, John Hogan
Paperback
Description
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Information
-
Item not Available
- Format:Paperback
- Pages:368 pages, Illustrations
- Publisher:Pearson Education (US)
- Publication Date:22/11/2007
- Category:
- ISBN:9780132043588
Information
-
Item not Available
- Format:Paperback
- Pages:368 pages, Illustrations
- Publisher:Pearson Education (US)
- Publication Date:22/11/2007
- Category:
- ISBN:9780132043588