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Mastering Fashion Marketing, Paperback / softback Book

Mastering Fashion Marketing Paperback / softback

by Tim Jackson, D. Shaw

Part of the Macmillan Master Series series

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry.

It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Information

Only a few left - usually despatched within 24 hours
Format:Paperback / softback
Pages:240 pages, 240 p.
Publisher:Bloomsbury Publishing PLC
Publication Date:22/12/2008
Category:
- Sales & marketing
- Fashion & beauty industries
ISBN:9781403919021

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£33.99

£30.15

Only a few left - usually despatched within 24 hours

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Information

Only a few left - usually despatched within 24 hours
Format:Paperback / softback
Pages:240 pages, 240 p.
Publisher:Bloomsbury Publishing PLC
Publication Date:22/12/2008
Category:
- Sales & marketing
- Fashion & beauty industries
ISBN:9781403919021

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