Entrepreneurship and Innovation : Theory, Practice and Context Paperback / softback
by Tim Mazzarol, Sophie Reboud
Part of the Springer Texts in Business and Economics series
Paperback / softback
Description
This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level.
It provides a foundation of ideas and understandings designed to shape the reader’s thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market.
This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:509 pages, 149 Illustrations, black and white; XXVI, 509 p. 149 illus.
- Publisher:Springer Verlag, Singapore
- Publication Date:03/01/2021
- Category:
- ISBN:9789811394140
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:509 pages, 149 Illustrations, black and white; XXVI, 509 p. 149 illus.
- Publisher:Springer Verlag, Singapore
- Publication Date:03/01/2021
- Category:
- ISBN:9789811394140
