Luxury Fashion Branding : Trends, Tactics, Techniques PDF
by U. Okonkwo
Description
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.
It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:18/01/2016
- Category:
- ISBN:9780230590885
Other Formats
- Hardback from £59.99
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:18/01/2016
- Category:
- ISBN:9780230590885