Indian Sari : Sartoria and Semiotics Hardback
by Vaibbhavi Pruthviraj (Chitkara University, Punjab, India) Ranavaade
Hardback
Description
The sari has remained an essential part of culture, tradition and fashion in South Asia and India through many centuries.
This book examines the variety of meanings which it carries as a symbol of Indian femininity and tradition as well as a means of creative fashion expression for modern India. It discusses the semiotic interpretations of the sari today by understanding its significance for traditional weavers, designers and people who wear saris at home, work or for religious or cultural occasions.
Through surveys, interactions and interviews, the author explores the shared experience of wearing saris in different social and cultural settings across economic groups in farms and boardrooms as well as a means of creative expression for young Indians.
It also looks at the processes involved in making traditional saris today, draping and weaving styles, buying behaviour, saris in pop-culture, pride parades and Bollywood and interpretations of what the sari signifies in different socio-economic circles in India. This book will be of interest to students of fashion, design, fashion business, history and cultural studies.
It will also be useful for professionals working in the fashion industry and designers.
Information
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Out of stock
- Format:Hardback
- Pages:144 pages, 25 Halftones, black and white; 25 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:18/08/2023
- Category:
- ISBN:9781032309101
Information
-
Out of stock
- Format:Hardback
- Pages:144 pages, 25 Halftones, black and white; 25 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:18/08/2023
- Category:
- ISBN:9781032309101