Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016), Hardback Book

Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016) Hardback

Edited by Vandana (Univ Of California, Los Angeles, Usa) Mangal, Andreina (Sda Bocconi Business School, Italy & Univ Della Svizzera Italiana, Switzerland) Mandelli, Uday S (Univ Of California, Los Angeles, Usa) Karmarkar, Antonella (Univ Della Svizzera Italiana, Switzerland) La Rocca

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network.

The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change.

This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland.

The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks.

Information

Save 6%

£90.00

£84.19

Available to Order - This title is available to order, with delivery expected within 2 weeks
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information