Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The Indian Media Business, Paperback / softback Book

The Indian Media Business Paperback / softback

Paperback / softback

Item not Available

Description

The third edition of Khandekar’s book moves away from the first two in many ways.

It has two new chapters—on events and out-of-home media—segments not covered by any business book so far.

It has case studies on a host of companies and issues—from The Times Group to the future of newspapers to why the Indian animation business can’t take off. The biggest difference however is that it tackles, for the first time, textural issues within various industry segments.

There is a portion on ethics and falling standards in Indian media and on private treaties.

It tells you why TV broadcasting is going to be trouble for some years to come, why the film industry is destined for bigger things and why telecom operators will have a tough time becoming media barons. This is in addition to the book’s basic promise of being an in-depth study of the Indian media business.

It provides, as usual, the business history, dynamics, technology, regulation, valuation norms and industry trends in print, television, film, radio, music, internet, telecom, out-of-home media and events. This book is a must read for media professionals and for anyone planning to invest in the Indian media and entertainment business.

Information

Other Formats

Save 3%

£19.99

£19.25

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information