Non-market Strategies in International Business : How MNEs capture value through their political, social and environmental strategies Hardback
Edited by Vikrant Shirodkar, Roger Strange, Steven McGuire
Part of the The Academy of International Business series
Hardback
Description
The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business. This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business.
Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making.
Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally.
Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts.
Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding ofhow non-market strategies can be effective in international business.
Information
-
Out of stock
- Format:Hardback
- Pages:249 pages, 3 Illustrations, color; 13 Illustrations, black and white; XIX, 249 p. 16 illus., 3 illus
- Publisher:Springer Nature Switzerland AG
- Publication Date:22/12/2019
- Category:
- ISBN:9783030350734
Information
-
Out of stock
- Format:Hardback
- Pages:249 pages, 3 Illustrations, color; 13 Illustrations, black and white; XIX, 249 p. 16 illus., 3 illus
- Publisher:Springer Nature Switzerland AG
- Publication Date:22/12/2019
- Category:
- ISBN:9783030350734
