The Handbook of Media Audiences Paperback / softback
Edited by Virginia (University of Western Sydney, Australia) Nightingale
Part of the Global Handbooks in Media and Communication Research series
Paperback / softback
Description
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. Details the study of audiences and how it is changing in relation to digital mediaRecognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media worldOffers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached todayArgues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving themIncludes contributions from some of the most outstanding international scholars in the field
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:560 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:22/11/2013
- Category:
- ISBN:9781118721391
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:560 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:22/11/2013
- Category:
- ISBN:9781118721391
