Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Automotive Human Centred Design Methods, Paperback / softback Book

Automotive Human Centred Design Methods Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

Description

There is currently a great need for introductory materials to help professionals of all types to understand and deploy Human Centred Design (HCD) methods.

This compendium, written in simple everyday language by authors who are experts in automotive ergonomics, UX and HMI, is inclusive and easily accessible. The 21st century is characterised by ever greater reliance on the innovation paradigm of HCD.

In many sectors, the practices of "technology push" and "market pull" have been giving ground to newer ways of innovating which are based more on careful attention to the characteristics and needs of people.

Where ethnographic, ergonomic and UX practices were once the remit of only the design teams, the practices and values of HCD are now permeating widely, leading in many cases to business restructuring.

The automotive sector, characterised by large and sophisticated organisations, and by more than a century of success, is one sector with extensive requirements for HCD methods. This introductory book links the philosophy of the Human Centred Design innovation to the basic methods and simple everyday steps which can be taken to better understand customers and to better define briefs and tests.

The book will prove a valuable reference to automotive designers who wish to more deeply integrate HCD into their everyday work, and to any professional who wishes to widen her or his skill set and understanding of HCD.

The information regarding the selection of HCD methods, and their deployment, will provide a gentle introduction to the world of Human Centred Design.

Information

Other Formats

Save 16%

£31.00

£25.75

Only a few left - usually despatched within 24 hours
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information