Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne, Hardback Book

The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader : The iconic articles by bestselling authors W. Chan Kim and Renee Mauborgne Hardback

Hardback

Out of Stock - We are unable to provide an estimated availability date for this product

Description

The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages.

But much of W. Chan Kim and Renée Mauborgne’s work on creating new market spaces was originally published in the pages of Harvard Business Review.

This book brings the best of those articles together all in one place.

Piece by piece, these articles explain the process of creating “blue oceans”––uncontested market spaces, untainted by competition.

Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide—tools that have come to make up the blue ocean strategy framework.

This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.”Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework—and help you implement it in your organization. This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

Information

Other Formats

Save 19%

£37.50

£30.25

Out of Stock - We are unable to provide an estimated availability date for this product
Add to Basket
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information