Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Advertising Today and Tomorrow, EPUB eBook

Advertising Today and Tomorrow EPUB

Part of the Routledge Library Editions: Advertising series

EPUB

Download - Immediately Available
Please note: eBooks can only be purchased with a UK issued credit card and all our eBooks (ePub and PDF) are DRM protected.

Description

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career.

First published in 1974.

Information

Other Formats

Save 10%

£38.69

£34.82

Download - Immediately Available
Add to Basket
Sign in to add to wishlist
 
Delivered to your inbox

to transfer to your device

eBook Help

Is this the right eBook for
my device? How do I download
this eBook? See help and FAQs pages

Information

Also in the Routledge Library Editions: Advertising series  |  View all

Advertising Explained

£42.99

£38.69

Add to Basket

Outdoor Advertising

£42.99

£38.69

Add to Basket

Commercial Advertising

£42.99

£38.69

Add to Basket

Routledge Library Editions: Advertising

£675.00

Add to Basket