Marketing in a Digital & Data world : Getting to Know Your Customer - a Book for the Start-Up Entrepreneur and Millennial Paperback / softback
by Walter Vieira, Brian Almeida
Paperback / softback
Description
In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions.
Prof Das Narayandas,
Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean, External Relations
Senior Associate Dean, Harvard Business Publishing
HARVARD | BUSINESS | SCHOOL
This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:336 pages
- Publisher:Notion Press Media Pvt Ltd
- Publication Date:27/09/2019
- Category:
- ISBN:9781646506965
Information
-
Out of stock
- Format:Paperback / softback
- Pages:336 pages
- Publisher:Notion Press Media Pvt Ltd
- Publication Date:27/09/2019
- Category:
- ISBN:9781646506965
