Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
Teaching TV Advertising, Paperback / softback Book

Teaching TV Advertising Paperback / softback

Paperback / softback

Item not Available

Description

Teaching TV Advertising offers a clear introduction to advertising and its role in television.

Beginning with the history of the growth of the advertising industry, Wendy Helsby goes on to explore: The language of advertising including textual analysis, visual and auditory codes, narrative and genre, and intertextuality; Audience and targeting including cultural, global and regional codes; Messages and meanings looking at representation and ideologies; The industry and its institutions from ad agencies to production companies, from commercial TV channels to regulatory bodies.

Teaching TV Advertising also includes a great many classroom resource sheets to support each section of the book, a clear glossary and a further resources list, including a suggested lesson plan.

Certain to be of practical use, Teaching TV Advertising is an essential resource for teachers of both GCSE and A level Media Studies.

Information

Save 20%

£27.50

£21.89

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information