Social Media for Fashion Marketing : Storytelling in a Digital World Paperback / softback
by Wendy K. Bendoni
Paperback / softback
Description
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape.
Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication.
Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics- Rules of Digital Storytelling- Rethinking Gamification- Strategic Digital Marketing- The Role of Citizen Journalists- The Social Media Looking Glass- World of Influencer Marketing- Visual Consumption Economy- Global Perspective of Social Media
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:272 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:09/02/2017
- Category:
- ISBN:9781474233323
Other Formats
- PDF from £32.39
- EPUB from £32.39
£39.99
£31.85
Information
-
Less than 10 available - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:272 pages, 200 colour illus
- Publisher:Bloomsbury Publishing PLC
- Publication Date:09/02/2017
- Category:
- ISBN:9781474233323