ISE Contemporary Advertising Paperback / softback
by William Arens, Michael Weigold, Christian Arens
Paperback / softback
Description
CONTEMPORARY ADVERTISING, 15e,is one of the best-selling advertising texts in this field.
Known as the coffeetable book for Advertising, it is known for its current examples, the author sability to pull from real-world experiences, and the clear writing style.Taking a comprehensive view of the industry, this text presents advertisingfrom the creative stand-point and Arens draws from his own industry experienceto lend life to the examples.
Author Bill Arens continues to address theimportance of Integrated Marketing Communications (IMC) in the field ofAdvertising and how it impacts advertising strategy through featured examplesof IMC campaigns."
Information
-
Item not Available
- Format:Paperback / softback
- Pages:768 pages
- Publisher:McGraw-Hill Education
- Publication Date:16/04/2016
- Category:
- ISBN:9781259921261
Other Formats
- Paperback / softback from £51.39
Information
-
Item not Available
- Format:Paperback / softback
- Pages:768 pages
- Publisher:McGraw-Hill Education
- Publication Date:16/04/2016
- Category:
- ISBN:9781259921261
