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M: Advertising ISE, Paperback / softback Book

M: Advertising ISE Paperback / softback

Paperback / softback

Only a few left - usually despatched within 24 hours

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M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today's business students.

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Only a few left - usually despatched within 24 hours
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